After a rewarding summer at The Scotts Miracle-Gro Company, and a much too brief, 3-week hiatus in Philly and DC, I am back at Kelley for my second, and final year in the MBA program.
This week, the semester began with "Academy Week". Kelley's unique "Academies" are a mix between a club and a class - focusing on one particular aspect of a function (Investment Banking, Consulting, Consumer Marketing, etc.). Several weeks are dedicated to the Academies throughout the duration of the program. This week, as a member of the Consumer Marketing Academy (or, more commonly, "CMA"), I have had the opportunity to work on an innovation project for ConAgra Foods. I can't specify exactly what is involved, but it has been a great experience - though the 48-hour case competition has proved rather challenging. Luckily, I was teamed up with a fantastic group of individuals: Katie Zonino, Julie Eble, and Kelly Roses. We presented this morning and are waiting to hear results of teams advancing to the second round. Whispers of a cash prize has created quite the friendly competition among CMA members. However, let there be no mistake, we're bringing it home.
The rest of the week is filled with visiting consumer marketers and specialists on topics ranging from social media to brand building to shopper marketing. I am also excited about the topic of catered lunches. Nothing like Via Panera and Chipotle To-Go.
Looking forward to IU Football's opener tomorrow night (and MBA tailgate) and getting ready for the beginning of classes on Monday...
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